Issue 2.1
 
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Exchange Migration as a Path Toward Reinvention
With Thierry Demorre and Elias VarVarezis, Avanade

Technology seems to constantly call for us to update, upgrade, improve, change. It's a call we've almost hardened against. Everyone seems to have a story about that one big upgrade or migration that was supposed to solve the ills of the world, only to find the grass was-quite frankly-exactly the same color on the other side of the fence.

The following conversation with experts in the area of Microsoft messaging and the new opportunities Exchange 2003 can open begins to reveal significant optimism tempered with serious realism. Perhaps what will be most surprising to some is that technology appears to be the least of our concerns here.

We have the pleasure of introducing two significant experts in the field of Microsoft Exchange, Thierry Demorre and Elias VarVarezis, both of whom bring particular depth in technology and implementation practices. So, without further adieu...

Why Migrate?
Surprises
Taking the Right First Steps
Getting It Done Right
Final Thoughts

Why Migrate?

Thierry: You will always need a compelling reason to address a fundamental business decision like migration. Sunsetting support for the NT4 platform, not to mention near-discontinued support on other technology platforms entirely, all contribute to primary reasons for migration. Ultimately, though, it comes down to Total Cost of Ownership (TCO). You have to be able to understand and prove a cost-benefit for migrating that meets both short-term and long-term needs.

Simply put, the new version of Exchange is more scaleable, allowing you to, for instance, reduce the number of servers you have in play. This consolidation begs a number of questions in large organizations though. You have to consider that when you begin consolidating servers you are also consolidating work process, personnel, physical assets, and more. The issue quickly moves beyond a technology-focused solution.

Elias: Consolidation is key. However, like Thierry says, it quickly becomes a business decision. That means a business manager should be as involved in determining if server reduction is more cost effective than putting a server out in the field as a technologist.

From a purely technical perspective, Exchange 2003 allows you to leave your server and infrastructure configuration much the way it currently stands. It also supports radical re-thought of your network configuration and communication flow. Making the right decision is a matter of best practice and an understanding of how a major reconfiguration can begin to impact more than hardware allocations or network bandwidth usage.
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Surprises  

Thierry: Because Exchange 5.5 is familiar and since approaches to such things as directory structure and server configuration have been handled the same way for so long, many of my customers come to Exchange 2003 thinking of it as a simple upgrade. It's much more than upgrading software though.

As Elias alluded, you may well need to change your operating model. You may have to change how you think about your organization and the way you support communications. That's a bigger challenge than any technical challenge you'll face. At least if you want to get the real benefit out of a migration of this nature.

You can think of it this way. I have a client who supports a global communications structure with thousands of users and hundreds of servers in their infrastructure. Any organization that supports hundreds of servers has had to introduce a level of intermediary management to support servers in the field, local configuration, user setup, and more. But this introduction of mid-level personnel and the inherent processes, security, and facility implications reduce the agility of the organization. So when my client considered something as basic as server consolidation with Exchange 2003, it became apparent that the bigger benefit to the CIO was regaining control over his organization.

Think of it. Fewer people involved in the implementation, maintenance, and support of a communications infrastructure means a more agile global operation. It also means that security processes are easier to implement, audit, and improve. We could easily put the same antivirus software on all servers, implement a single entry point for all network users, quarantine problems more effectively, and so on.

In my case, I ended up helping to create a situation where my client inherited a global IT team that was more manageable and a user community that felt like they were in better control of their communications environment.
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Taking the Right First Steps

Elias: Where do I begin? I'll just list a few of the high-points I encounter with customers who are taking the first steps in implementing Exchange 2003.

The first is plain and simple: Politics don't have a place in the design of an Exchange 2003 solution. They can't. Once you introduce political issues into the design process, you've compromised the solution and you may as well reconsider if you're ready for a new solution at all. I know that's a strong statement, so let me also stress that this is not to say that you should be insensitive to the political impact that a new approach and design may have on your organization. That's an issue you and your implementation partner must be comfortable addressing in a forthright and effective manner.

Another stepping-off point where I often get involved is in the RFP process. The common mistake I see is the inclusion of design directly in the RFP. That's prescriptive. And most often it's very limiting to the development of a solution that is right for your organization. Of course, if you truly stepped back and developed a design that is based on the benefits afforded by Exchange 2003 (perhaps with an outside partner), then you should put it in the RFP. I just have yet to see that happen. More often, design in an RFP is the recreation of a current design cast into what the customer thinks the Exchange 2003 environment should be.

During the RFP process I also see a lot of customers receive wide-ranging implementation costs. I have had too many conversations with customers who think "Vendor A" is considerably cheaper than "Vendor B" only to find out that the former didn't have the understanding needed to implement a full solution. Therefore, aspects crucial to the success of the implementation were left out. Today, pricing in the market is basically the same. A 40-50% cost range in RFP responses indicates difference in services to be provided and especially in Exchange 2003, it means further clarification may be needed before making a decision.

Thierry: For my part, I would just add that I often see clients address migrations with third-party tools that can't deliver on their promises. Too many migration tools try to be everything to everyone. They end up unable to solve basic issues.

I was involved personally in a situation where a customer invested heavily in a migration tool to speed up common processes like directory synchronization, mailbox migration, object integration, etc. But the tool was too generic. After spending considerable time on testing, they finally found it would not meet all of the project requirements. We created a new migration tool that was simple and got the job done. Fortunately for us (and any customer we work with next) Avanade now has an asset that addresses many of the specific issues this client was trying to solve with an off-the-shelf solution. Except we do it in bite-sized chunks that can be managed.

I often find that specific scenarios require custom development. You can't be afraid to create a tool that is adapted to the way you are working. You cannot adapt to the tool and be successful.

Elias: I would second that statement. Technology must reflect how you do business, not the other way around.

Another area that should be reviewed are the Service Level Agreements (SLAs) for the current messaging solution in respect to the business. SLAs often aren't written properly. Your SLAs should be explicit in defining the availability of a service from end to end instead of availability of the servers. What good is it to have a server working if no user can access the services it is providing?

You have to focus on end to end service and capability. Ask yourself one simple question: what does it cost my organization if the service goes down? If you can't answer this question, you can't make smart decisions about high availability architecture that ultimately affect how you architect your Exchange solution in respect to costs associated with redundancies. For instance, before you begin architecting a contingency plan for a communications outage, consider the type of outage. Is it a loss of data or a loss of connectivity? If it is a loss of connectivity, can your workforce still be effective without their data for a short period of time? Conversely, if the outage is a loss of data, can the workforce be effective with maintained network communication and availability to the service such as being able to send and receive mail even though they lost their inbox mail for a period of time? Answers to simple questions like these have a great impact on the Exchange design required to meet your business requirements, as well as the cost of implementing that design.

A proper review of an SLA addresses availability, performance, work load levels, security, recoverability, affordability of the solution, and accuracy-all in an even-handed manner. Clarifying service and capability outside of existing hardware and software configurations also ensures you'll streamline the SLA analysis process in the long-term and save yourself more time and effort down the road in reference to the frequency in which SLA review is conducted.
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Getting It Done Right

Thierry: I often tell my customers that you have to address an Exchange migration from a business perspective first and a technology perspective second. Technology, after all, has become the commodity in this equation. Once it works right and you know how to implement it, any well-trained professional should be able to implement.

The difference is how you implement. Knowing how to implement means you know how to get to the root of business needs and you have a process for doing so. If you are considering an Exchange migration and you are not directly addressing business considerations as a distinct part of the project, you may commit some of the same mistakes I have seen customers make recently with Exchange 2003.

Elias: I agree. I believe you just have to ask four simple questions during the process of selecting an implementation partner. 1.) Where have you done this before? 2.) Can I call those companies? 3.) Will the same people on that project be working on mine? And, 4.) Can I interview your people?

You can't afford to have your implementation partner learning on your dime. You can't afford it in terms of cost, time, and most importantly in terms of risk to your operation. We all have to understand that when selecting a partner, there is a boundary between what a consultancy has done and what the individual has done. The right partner will be honest and forthright about this fact.
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Final Thoughts:

Thierry: I just want to stress the importance again of looking at an Exchange migration to 2003 to be a fresh look at your messaging and communications structure. This means putting a technology like Active Directory to use in the most effective ways possible. It means not implementing generically into an existing structure, but finding the way your business should operate first and implementing a technology solution second. You have to find someone you trust and with whom you can work effectively to do just that.

Elias: When you consider working with someone, you basically have four approaches:
1.) Delegation of responsibility, where a consulting partner owns all the risk
2.) Collaboration, where the client and the consulting partner share the risk
3.) Workforce augmentation, where the client owns all the risk and requires additional staff to execute
and, 4.) Advisor.

I strongly believe for clients moving from a non-Microsoft platforms to Exchange that the best results for the Exchange migration project will come from a collaborative approach where you have the greatest exposure for knowledge transfer from your consulting partner . This type of consulting may be a bit more expensive due to the "sharing of risk," but there is a real value to it.

You'll also find that one of the most important aspects of the consultative process is overlooked, which I believe is advisory. As we've said before in so many words, implementation is a commodity. You pay for vision.

An advisor role should be tied to your success first, not the project or the implementation partner. This person should look at things from a business perspective, not a "technology-is-cool" perspective. An advisor must understand your business in order to fit technology to your needs. In the best situations, you see that advisement starts in the early stages of a relationship with a consulting partner and is founded on trust.

You'll find an advisor in a senior member of a consulting team. Someone who is not required to know everything from a technology perspective, but who knows how to find the right information based on business understanding. This is the person who you trust to impact the success of your career as much as the success of a near-term Exchange migration project. The long-term vision is likely to be a key factor in your own career growth.

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